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Notes from the build.

Practical writing on production AI, IT engineering and B2B growth - from the senior team that scopes, builds and runs it. No hype, no recycled listicles. Just what actually moves the number.

A close-up eye, half rendered as weathered stone and half as a blue machine-vision wireframe - the human question meeting the machine that reads and answers it.
AI23 Aug 2026 · 7 min read

Answer Engine Optimization: A Practical Guide for B2B

Buyers ask AI assistants before they ever reach your site. What answer engine optimization actually is, what measurably works, and where to start.

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A dark, monochrome scale of justice holding two glowing blue orbs in balance, symbolising the AI Act's line between what must be labelled and what does not.
AI29 Jul 2026 · 6 min read

EU AI Act: What AI Content You Have to Label from 2 August 2026

From 2 August 2026 the EU AI Act means labelling some AI content, not all of it. What marketing teams have to disclose, what they don't, and where the line runs.

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A man sits in conversation with a blue wireframe figure of himself - AI working as a counterpart that knows the business, not a generic tool.
AI21 Jul 2026 · 7 min read

Why Your Business Needs a Second Brain, Not Another AI Tool

Most AI feels generic because it starts from nothing every session. Here is why your business needs a second brain, not another tool - and how to build one.

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A dark, sculptural figure lit in blue - the operator's calm control over AI put to work.
AI21 Jul 2026 · 4 min read

Claude Code for Founders

The operator's guide to making AI actually pay off - how a lean B2B team puts Claude Code into the daily work. Read the summary, download the full guide free.

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A dark operations room with a wide monitor showing blue analytics dashboards - the spend and telemetry of enterprise AI in production.
AI17 Jul 2026 · 9 min read

Why Companies Spend More on AI Than It Returns

Most companies' AI spend keeps climbing while the return stays theoretical. Here's why AI isn't paying off - and what the profitable few did first.

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